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International Journal of Research in Pharmacy and Allied Science

ISSN: 2583-6544 | Issues per year: Bi-monthly | Indexed In: Google Scholar, CORE, ScienceOpen, Researchgate

ISSN:2583-6544

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Pharmaceutical Marketing Role to Adapt Drug Promotional Practices at the duration times of Pandemic Covid-19

Author(s): Ms. Rupali Singh1*¹, Mr. Victor Dey2²

Email(s): ¹priyupatil9322@gmail.com

Address:

1. P.G. Scholar of SSPU, Department of Pharmacology, 2Shri Shankaracharya Professional University (SSPU), Junwani, Bhilai-490020 (C.G.), India. 2. P.G. Scholar of SSPU, Department of Pharmaceutical Chemistry, Shri Shankaracharya Professional University (SSPU), Junwani, Bhilai-490020 (C.G.), India.

Published In: Volume - 4, Issue - 4, Year - 2025

DOI: https://doi.org/10.71431/IJRPAS.2025.4418

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ABSTRACT:
Pharmaceutical marketing is an essential societal activity that ensures the availability of medicines at the right time and place. Pharmaceutical marketers providing timely needed information to perform after-sales service in the distribution chain and organize medical conferences and seminars. Thus, their therapies and products updating to ensuring availability and usage of medications are catalyzed by pharmaceutical marketers. This also ensures access to medicines in society. Medical representatives (MRs) are critical elements providing inform and persuade adoption of various products for patient welfare. To complement and supplement the ground-level pharmaceutical marketing activity, a host of digital marketing initiatives is also accoutering the pharmaceutical marketing process. During pandemics like COVID-19 infection, face-to-face pharmaceutical marketing approach is thrown out of gear and digital marketing has gained increased adoption. This article reviews the adaptive responsive ways of pharmaceutical marketers during COVID-19 duration period of time.

Keywords:

Cite this article:
Ms. Rupali Singh, Mr. Victor Dey. Pharmaceutical Marketing Role to Adapt Drug Promotional Practices at the duration times of Pandemic Covid-19. IJRPAS, April 2025; 4 (4): 162-178.DOI: https://doi.org/https://doi.org/10.71431/IJRPAS.2025.4418

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Pharmaceutical Marketing Role to Adapt Drug Promotional Practices at the duration times of Pandemic Covid-19